Financial planning, explained in plain English.
AdviceGenie is a free educational website for everyday Australians — built so that understanding your super, insurance, estate plan, investments and SMSF doesn't require a finance degree or a $3,000 consultation just to learn the basics.
The problem we're solving
Most Australians know they should have a plan for their super, insurance and investments. Few feel confident enough to start. Jargon, complexity and the cost of professional advice create a barrier that leaves millions of people without the guidance they need — around 64% of Australians have no financial plan in place at all.
AdviceGenie removes that barrier. Every topic is explained in plain, everyday language, backed by interactive calculators so you can see how the numbers actually apply to your own situation — for free, with no subscription required.
Our approach
We cover five areas in depth — superannuation & retirement, insurance, estate & succession planning, investment, and SMSF — because they're rarely separate decisions in real life. Everything here is general information only, not personal financial advice: the goal is that you walk away knowing what questions to ask, and when it's worth speaking to a licensed adviser.
Meet the founder
The company
AdviceGenie is built and operated by Cognify Labs Pty Ltd. AdviceGenie does not hold an Australian Financial Services Licence (AFSL) and does not provide financial product advice — all content and calculators are general information only. For advice tailored to your own circumstances, speak with a licensed financial adviser.
Made on Gadigal & Wurundjeri land.